The program attracted lots of farmers’ special concerns from its humanistic meaning in bringing the happiness to the gift receivers.
The farmers were always excited to choose Tet gifts on the Exchanging Day. Every year Tan Thanh has been changing the different gifts to make the farmers surprised. Only 10 or 20 bottles exchanging for a bag of refined sugar, two bottles of coke, 100 or 200 bottles exchanging for a big bag of soap powder, a case of Tiger beer.
The program was also supported by local authorities and Plant Protection Stations in many provinces. They have always appeared on the company’s buses to encourage Tan Thanh and the farmers.
With Communication Agency, the program got all supports from local TV stations which explicitly expressing through dispatching teams (at least one Editor and one Cameraman) for filming and writing whenever the company’s buses came to a certain province. The news would be compiled right away in the afternoon and broadcasted in that evening.
“Collect empty bottle – Get Tet gift” broadcasting schedule (the news last around two minutes):
Can Tho Television: Jan. 18th, 2016. Time: 6pm – 7pm.
Kien Giang Television: Jan. 19th, 2016. Time: 6:30pm – 7pm.
Hau Giang Television: Jan. 20th, 2016. Time: 6:30pm – 7pm.
Soc Trang Television: Jan. 21st, 2016. Time: 6:30pm – 7pm.
Dong Thap Television: Jan.22nd, 2016. Time: 6:30pm – 7pm.
Vinh Long: Jan.22nd, 2016. Time: 6:30pm – 7pm.
Long An Television: Jan. 23rd, 2016. Time: 6:30pm - 6:45pm.
Some photos of the first collecting day.
Collecting teams departed at Tan Thanh’s warehouse at 5a.m and returned when it turned dark, some teams reached the midnight. The first day got a good result.
The collecting teams have been continuing their job in 6 days throughout the provinces in Mekong Delta.
Exception is the East of High Land starting the collection from 13th to Jan. 15th, 2016.
Collecting schedules as following:
Jan. 18th, 2016 (Dec. 9th of Lunar Calendar) in Can Tho.
Jan. 19th, 2016 (Dec. 10th of Lunar Calendar) in Kien Giang.
Jan. 20th, 2016 (Dec. 11th of Lunar Calendar) in Soc Trang, Bac Lieu, Ca Mau, Hau Giang.
Jan. 21th, 2016 (Dec. 12th of Lunar Calendar) in An Giang.
Jan. 22nd, 2016 (Dec. 13th of Lunar Calendar) in Dong Thap, Vinh Long, Tra Vinh.
Jan. 23rd, 2016 (Dec. 14th of Lunar Calendar) in Long An, Tien Giang, Ben Tre.
Wherever the journey of the bus reached, the people’s awareness of a green environment, a sustainable agriculture and a happy Tet seemed to increase and flourish in everyone’s souls.
Can Tho, Jan. 18th, 2016